"The Purity Spiral," which we've seen plenty of in philosophy cyberspace, with an occasional intrusion into the real world; an excerpt:
A purity spiral occurs when a community becomes fixated on implementing a single value that has no upper limit, and no single agreed interpretation. The result is a moral feeding frenzy.
But while a purity spiral often concerns morality, it is not about morality. It’s about purity — a very different concept. Morality doesn’t need to exist with reference to anything other than itself. Purity, on the other hand, is an inherently relative value — the game is always one of purer-than-thou.
It’s not just another word for ‘woke culture’, or even ‘cancel culture’, or ‘virtue signalling’. Even though intersectional social justice is a pretty great breeding ground for purity spirals, it is one among many. Nor is it confined to the Left: neo-Nazi groups offer some of the clearest examples of purity spirals: the ongoing parsing of ethnic purity into ever-more Aryan sub-groups. Perhaps the most classic one of all hails from Salem, Massachusetts.
It is a social dynamic that plays out across that community — a process of moral outbidding, unchecked, which corrodes the group from within, rewarding those who put themselves at the extremes, and punishing nuance and divergence relentlessly.
A purity spiral propagates itself through the tipping points of preference falsification: through self-censorship, and through loyalty tests that weed out its detractors long before they can band together. In that sense, once one takes hold, its momentum can be very difficult to halt.
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