This sounds like an interesting book; an excerpt from the article, which is largely quoting Erhrenreich (I've omitted some of the pop evolutionary psychology):
"When Europeans fanned out across the globe from the 15th to 19th centuries conquering people, they found rituals and festivities going on everywhere from Polynesia to Alaska to Sub-Saharan Africa to india. Everywhere there were occasions for dressing up -often in a religious context but not always. The Europeans were horrified by what they saw and described it as 'savagery' and 'devil worship.' They thought it showed the inherent inferiority of indigenous people that they could let go in this way. The truth is, these traditions were European, too, but forgotten. The ancient Greeks had a god for ecstasy, Dionysus. Women especially worshipped Dionysus...
"There is evidence that Christianity until the 13th century was very much a danced religion. The archbishops were always complaining about it. When dancing was eventually banned in the churches it went outside in the form of carnival and other festivities that filled the church calendar. In 15th century France, one out of four days of the year was given over to festivities of some sort. People didn't live to work, they lived to party...
"Why is there so little collective joy today? Why is our culture bereft of opportunity for this kind of thing? Mostly, we sit in cubicles at work and we sit in our cars. If you mention 'ecstasy' people think you're talking about a drug. The cure for loneliness and isolation and despair is Prozac... The simple answer is: the ancient tradition of festivities and ecstatic rituals was deliberately suppressed by elites -people in power who associated this kind of frolicking with the lower classes and especially with women...
"The Romans had their own Dionysus worshippers in Italy and they slaughtered them in 60 BC with the kind of ferocity they later directed at Christians... The Protestants were the real killjoys. They just wiped out that entire calendar of festivities from the Catholic church and outlawed dancing and masking. Around the world it was mainly missionaries who crushed the ecstatic rituals of indigenous people. In this country, slave owners banned not only reading and books, they banned the drum. They understood that in these kinds of rituals people found collective strength. A similar thing happened in 18th century Arabia with the rise of Wahabist Islam, the antecedent of Al Qaeda and Saudi Islam. Their main enemy was not Christians or Jews so much as it was the Sufi tradition within Islam which is ecstatic and involves music and dance.
"Elites fear that disorderly kinds of events could turn into uprisings. And this fear is justified. Whether you're looking at European peasants in the late middle ages or Caribbean slaves in the 19th century, they were using festivity and carnival as the occasion for revolts.
"A second reason that comes with the industrial revolution is, of course, the need to impose social discipline. It's hard to take agricultural people or herding people and convince them that they should get up and work six days a week, 12 hours a day, and then spend the seventh day listening to boring sermons in a church. To discipline the working class and slaves was a huge enterprise."
I wonder whether any Foucauldians or similarly historically-minded philosophers have a view about whether the historical claims here are accurate?