Super Bore survivors may be curious to know who won: that is, which of the TV ads scored highest among reviewers of such things. Edge (Feb. 6) reports that UCLA researchers have used fMRI imaging to determine the winner. The results are preliminary, but the Michelob ad kicked off a storm of mirror neuron activity in five volunteer subjects. ("Mirror" neurons are those cells in the premotor cortex that fire when an activity is either performed or observed in others.) Monkey see, monkey chug.
Paid Advertisements
Leiter Links
Around the Web
Leiter's Books
Categories
- "Posturing, preening wankers" (79)
- "The less they know, the less they know it" (894)
- Academic Freedom (1446)
- Advice for Academic Job Seekers (315)
- Armageddon (5)
- Authoritarianism and Fascism Alerts (1800)
- Blog Posts by William Edmundson (154)
- Blog Posts by Hellie or Wilson (198)
- Blog Posts by Jason Stanley (103)
- Brian Bruya (8)
- Carolyn Dicey Jennings (15)
- Carrie Jenkins (17)
- Chris Bertram (12)
- Christa Peterson (6)
- Coronavirus (449)
- Dallas Jokic (2)
- Deja Vu All Over Again (Repostings of Earlier Items of Interest) (386)
- Dominic Berry (4)
- Great moments in obscure rock 'n' roll (333)
- Guest Blogger: Amy Ferrer (7)
- Guest Blogger: Barry Lam (11)
- Guest Blogger: Berit Brogaard (9)
- Guest Blogger: Christopher Pynes (40)
- Guest Blogger: Darlene Deas (17)
- Guest Blogger: Edouard Machery (5)
- Guest Blogger: Jonathan Wolff (21)
- Guest Blogger: Kieran Healy (8)
- Guest Blogger: Peter Ludlow (12)
- Guest Blogger: Richard Posner (10)
- Guest Blogger: Thomas Nadelhoffer (103)
- Hermeneutics of Suspicion (515)
- Issues in the Profession (2179)
- Jonathan Ichikawa (21)
- Joshua Stein (2)
- Justin Weinberg (26)
- Karen Kelsky ("The Professor Is In") (3)
- Kate Manne (17)
- Law School Updates (382)
- Legal Philosophy (319)
- Merciless rhetorical spankings of fanatics, villains, and ignoramuses (80)
- Navel-Gazing (378)
- Nietzsche etc. (272)
- Of Cultural Interest (4466)
- Personal Ads of the Philosophers (and other humor) (764)
- Philosophical Gourmet Report (862)
- Philosophy in the News (6656)
- Philosophy Updates (1610)
- Poems by Maurice Leiter (138)
- Reader e-mails (3)
- Restaurants (8)
- Sandra Lapointe (2)
- Sarah Braasch (5)
- Sunday Classical (formerly "Sunday Symphonies") (33)
- Texas Taliban Alerts (Intelligent Design, Religion in the Schools, etc.) (459)
- The Academy (2265)
- The New Infantilism (212)
- Twitter Red Guard (41)
- What is Philosophy? (1388)
- William Vallicella, racist right-winger (2)
- Year in Review (67)
StatCounter
Copyright Notice
- © All materials from 2003 to the present are copyrighted by Brian Leiter. All rights are reserved.
Paid Advertisements:
Advertise on LR
Recent Posts
- Three tenured hires for Notre Dame: Cohen from Edinburgh; Elliott and Isserow from Leeds
- Faculty in philosophy and other humanities fields at risk of losing their jobs at the University of Kent
- Mayo Clinic disciplines doctor and professor for expressing "incorrect" views about transgender issues
- Feminist philosopher Ann Cudd, incoming Portland State President, gets $10 million "start-up fund" plus housing allowance...
- Epistemology in the Andes and Amazonia
- Summer blogging plans, and thereafter
- "Conversation and Democracy"
- I talk about Marx, historical materialism, ideology and "socialism or barbarism"...
- Mismanagement leads to financial crisis at West Virginia University, which will now be "solved" by cutting tenured faculty positions
- Life in the American apartheid terror state
Recent Comments