The post-1960s era has been marked by substantial growth of popular movements dedicated to greater justice and freedom, and unwillingness to tolerate the brutal aggression and violence that had previously been granted free rein. The Vietnam war is a dramatic illustration, naturally suppressed because of the lessons it teaches about the civilizing impact of popular mobilization. The war against South Vietnam launched by JFK in 1962, after years of US-backed state terror that had killed tens of thousands of people, was brutal and barbaric from the outset: bombing, chemical warfare to destroy food crops so as to starve out the civilian support for the indigenous resistance, programs to drive millions of people to virtual concentration camps or urban slums to eliminate its popular base. By the time protests reached a substantial scale, the highly respected and quite hawkish Vietnam specialist and military historian Bernard Fall wondered whether "Viet-Nam as a cultural and historic entity" would escape "extinction" as "the countryside literally dies under the blows of the largest military machine ever unleashed on an area of this size" – particularly South Vietnam, always the main target of the US assault. And when protest did finally develop, many years too late, it was mostly directed against the peripheral crimes: the extension of the war against the South to the rest ofIndochina – terrible crimes, but secondary ones.
State managers are well aware that they no longer have that freedom. Wars against "much weaker enemies" – the only acceptable targets -- must be won "decisively and rapidly," Bush I's intelligence services advised. Delay might "undercut political support," recognized to be thin, a great change since the Kennedy-Johnson period when the attack on Indochina, while never popular, aroused little reaction for many years. Those conclusions hold despite the hideous war crimes in Falluja, replicating the Russian destruction of Grozny ten years earlier, including crimes displayed on the front pages for which the civilian leadership is subject to the death penalty under the War Crimes Act passed by the Republican Congress in 1996 – and also one of the more disgraceful episodes in the annals of American journalism.
The world is pretty awful today, but it is far better than yesterday, not only with regard to unwillingness to tolerate aggression, but also in many other ways, which we now tend to take for granted.....
As usual, the electoral campaigns were run by the PR industry, which in its regular vocation sells toothpaste, life-style drugs, automobiles, and other commodities. Its guiding principle is deceit. Its task is to undermine the "free markets" we are taught to revere: mythical entities in which informed consumers make rational choices. In such scarcely imaginable systems, businesses would provide information about their products: cheap, easy, simple. But it is hardly a secret that they do nothing of the sort. Rather, they seek to delude consumers to choose their product over some virtually identical one. GM does not simply make public the characteristics of next year's models. Rather, it devotes huge sums to creating images to deceive consumers, featuring sports stars, sexy models, cars climbing sheer cliffs to a heavenly future, and so on. The business world does not spend hundreds of billions of dollars a year to provide information. The famed "entrepreneurial initiative" and "free trade" are about as realistic as informed consumer choice. The last thing those who dominate the society want is the fanciful market of doctrine and economic theory. All of this should be too familiar to merit much discussion.
Sometimes the commitment to deceit is quite overt. The recent US-Australia negotiations on a "free trade agreement" were held up by Washington's concern over Australia's health care system, perhaps the most efficient in the world. In particular, drug prices are a fraction of those in the US: the same drugs, produced by the same companies, earning substantial profits in Australia though nothing like those they are granted in the US – often on the pretext that they are needed for R&D, another exercise in deceit. Part of the reason for the efficiency of the Australian system is that, like other countries, Australia relies on the practices that the Pentagon employs when it buys paper clips: government purchasing power is used to negotiate prices, illegal in the US. Another reason is that Australia has kept to "evidence-based" procedures for marketing pharmaceuticals. US negotiators denounced these as market interference: pharmaceutical corporations are deprived of their legitimate rights if they are required to produce evidence when they claim that their latest product is better than some cheaper alternative, or run TV ads in which some sports hero or model tells the audience to ask their doctor whether this drug is "right for you (it's right for me)," sometimes not even revealing what it is supposed to be for. The right of deceit must be guaranteed to the immensely powerful and pathological immortal persons created by radical judicial activism to run the society. When assigned the task of selling candidates, the PR industry naturally resorts to the same fundamental techniques, so as to ensure that politics remains "the shadow cast by big business over society," as America's leading social philosopher, John Dewey, described the results of "industrial feudalism" long ago. Deceit is employed to undermine democracy, just as it is the natural device to undermine markets. And voters appear to be aware of it.
On the eve of the 2000 elections, about 75% of the electorate regarded it as a game played by rich contributors, party managers, and the PR industry, which trains candidates to project images and produce meaningless phrases that might win some votes. Very likely, that is why the population paid little attention to the "stolen election" that greatly exercised educated sectors....
In 2000, "issue awareness" – knowledge of the stands of the candidate-producing organizations on issues – reached an all-time low. Currently available evidence suggests it may have been even lower in 2004. About 10% of voters said their choice would be based on the candidate's "agendas/ideas/platforms/goals"; 6% for Bush voters, 13% for Kerry voters (Gallup). The rest would vote for what the industry calls "qualities" or "values," which are the political counterpart to toothpaste ads. The most careful studies (PIPA) found that voters had little idea of the stand of the candidates on matters that concerned them. Bush voters tended to believe that he shared their beliefs, even though the Republican Party rejected them, often explicitly. Investigating the sources used in the studies, we find that the same was largely true of Kerry voters, unless we give highly sympathetic interpretations to vague statements that most voters had probably never heard....
It is easy to demonstrate that for Bush planners, the threat of terror is a low priority. The invasion of Iraq is only one of many illustrations. Even their own intelligence agencies agreed with the consensus among other agencies, and independent specialists, that the invasion was likely to increase the threat of terror, as it did; probably nuclear proliferation as well, as also predicted. Such threats are simply not high priorities as compared with the opportunity to establish the first secure military bases in a dependent client state at the heart of the world's major energy reserves, a region understood since World War II to be the "most strategically important area of the world," "a stupendous source of strategic power, and one of the greatest material prizes in world history." Apart from what one historian of the industry calls "profits beyond the dreams of avarice," which must flow in the right direction, control over two-thirds of the world's estimated hydrocarbon reserves – uniquely cheap and easy to exploit – provides what Zbigniew Brzezinski recently called "critical leverage" over European and Asian rivals, what George Kennan many years earlier had called "veto power" over them. These have been crucial policy concerns throughout the post-World War II period, even more so in today's evolving tripolar world, with its threat that Europe and Asia might move towards greater independence, and worse, might be united: China and the EU became each other's major trading partners in 2004, joined by the world's second largest economy (Japan), and those tendencies are likely to increase. A firm hand on the spigot reduces these dangers....
There are many other illustrations of the same lack of concern of planners about terror. Bush voters, whether they knew it or not, were voting for a likely increase in the threat of terror, which could be awesome: it was understood well before 9-11 that sooner or later the Jihadists organized by the CIA and its associates in the 1980s are likely to gain access to WMDs, with horrendous consequences. And even these frightening prospects are being consciously extended by the transformation of the military, which, apart from increasing the threat of "ultimate doom" by accidental nuclear war, is compelling Russia to move nuclear missiles over its huge and mostly unprotected territory to counter US military threats – including the threat of instant annihilation that is a core part of the "ownership of space" for offensive military purposes announced by the Bush administration along with its National Security Strategy in late 2002, significantly extending Clinton programs that were more than hazardous enough, and had already immobilized the UN Disarmament Committee.
As for "moral values," we learn what we need to know about them from the business press the day after the election, reporting the "euphoria" in board rooms – not because CEOs oppose gay marriage....
[I]t means little to say that people vote on the basis of "moral values." The question is what they mean by the phrase. The limited indications are of some interest. In some polls, "when the voters were asked to choose the most urgent moral crisis facing the country, 33 percent cited `greed and materialism,' 31 percent selected `poverty and economic justice,' 16 percent named abortion, and 12 percent selected gay marriage" (Pax Christi). In others, "when surveyed voters were asked to list the moral issue that most affected their vote, the Iraq war placed first at 42 percent, while 13 percent named abortion and 9 percent named gay marriage" (Zogby). Whatever voters meant, it could hardly have been the operative moral values of the administration, celebrated by the business press.
I won't go through the details here, but a careful look indicates that much the same appears to be true for Kerry voters who thought they were calling for serious attention to the economy, health, and their other concerns. As in the fake markets constructed by the PR industry, so also in the fake democracy they run, the public is hardly more than an irrelevant onlooker, apart from the appeal of carefully constructed images that have only the vaguest resemblance to reality.
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